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    PARTNER & PRESS RESOURCE

    Brand & Design Kit

    The visual identity, typography, and design tokens behind XRGuide built for partners, press, event collaborators, and design-ready exports.

    FULL MEDIA KIT

    XRGuide Command Center

    The full press, partner, and brand archive — including extended bios, founder photography, leadership decks, and the latest press releases — lives in our XRGuide Command Center, open to partners only.

    Open Media Kit

    Logo

    Always write the brand as XRGuide — one word, never "XR Guide" with a space. Maintain clear-space equal to the height of the logo mark on all sides. Minimum size: 32px tall on screen, 12mm in print.

    PARTNER ASSET SHEET

    XRGuide Partner Logo Kit

    One ZIP, three approved logos — transparent PNG, black-background lockup, and square mark — plus a README with brand rules and the official palette. Built for partners, sponsors, press, and event collaborators.

    Download Partner Kit (.zip)
    XRGuide logo on transparent background

    Transparent PNG

    For dark backgrounds, partner decks, and overlay use on photography or video.

    Download PNG
    XRGuide logo on black background

    Black Background PNG

    Cinematic version for events, sponsor walls, and step-and-repeat backgrounds.

    Download PNG
    XRGuide square logo

    Square mark — avatars & app icons

    Download

    Do & Don't

    • • Do preserve the ruby + gold contrast — never invert to gold-on-ruby.
    • • Do place on dark backgrounds (#050505 or #0E0A1A) for maximum impact.
    • • Don't distort, recolor, or apply drop-shadows beyond the provided ruby/gold glow.
    • • Don't place on busy or low-contrast photography without an overlay.
    • • Don't write "XR Guide" with a space — the correct mark is always XRGuide.

    Color Palette

    The XRGuide palette is "The Great Gatsby meets the Metaverse" — high-contrast metallics, deep volumetric ruby, and Art Deco gold trim. All colors are stored as HSL design tokens. Use HEX values for Canva and external tools.

    XR Ruby

    Primary brand mark

    #D6001Chsl(355 100% 42%)

    XR Ruby Bright

    Highlights, CTAs

    #FF1F3Ahsl(350 100% 56%)

    XR Ruby Dark / Burgundy

    Depth, shadows

    #59000Dhsl(355 100% 18%)

    Deco Gold

    Borders, accents, trim

    #C5A059hsl(38 45% 55%)

    Gold Highlight

    Metallic highlights

    #F4E4BChsl(43 80% 84%)

    Gold Shadow

    Metallic depth

    #8D6E35hsl(35 45% 38%)

    Void Black

    Default background

    #050505hsl(0 0% 2%)

    Cyber Onyx

    Cards & surfaces

    #1A1A1Ahsl(0 0% 10%)

    Warm Off-White

    Light mode background

    #FBFAF8hsl(40 20% 97%)

    Typography

    All XRGuide typography is sourced from Google Fonts for universal access in Canva, Figma, and partner tools. Headings always use uppercase letter-spacing for the deco aesthetic.

    Josefin Sans

    Weights: 300, 400, 600, 700

    Use: Section headers, eyebrows, deco labels

    Style: uppercase, letter-spacing 0.1em–0.2em

    Marcellus SC

    Weights: 400

    Use: Display titles, elegant serif moments

    Style: letter-spacing 0.05em

    Montserrat

    Weights: 300, 400, 500, 600, 700

    Use: Body copy, UI text, badges

    Style: default 400, line-height 1.6

    Raleway

    Weights: 300, 400, 600

    Use: Long-form body alternative

    Style: default 400

    Orbitron

    Weights: 400, 700, 900

    Use: Tech / cyber moments, micro-eyebrows

    Style: uppercase, letter-spacing 0.2em–0.5em

    Playfair Display

    Weights: 400, 600, 700

    Use: Editorial headlines (fallback to Marcellus)

    Style: italic supported

    Poiret One

    Weights: 400

    Use: Decorative deco moments (sparingly)

    Style: uppercase, letter-spacing 0.2em

    Type Scale

    H1Josefin Sans 700 · 3rem–4rem · uppercase · 0.1em
    H2Josefin Sans 700 · 1.875rem · uppercase · 0.1em
    H3Josefin Sans 600 · 1.25rem · uppercase · 0.08em
    BodyMontserrat 400 · 1rem · line-height 1.6
    EyebrowJosefin Sans 700 · 0.75rem · uppercase · 0.3em · accent gold

    Special Features

    Signature visual treatments used across XRGuide — Advertise, Partnerships, Press, and the catalog. Reproduce these in Canva by using the gradient/shadow CSS values as your starting point.

    Ruby 3D gradient

    linear-gradient(135deg, #FF1F3A 0%, #D6001C 45%, #59000D 100%)

    --grad-ruby-3d

    Gold metallic finish

    linear-gradient(to bottom, #F4E4BC 0%, #C5A059 40%, #8D6E35 100%)

    --grad-gold-metal

    Glassmorphism cards

    backdrop-filter blur(20px), 1px gold/border, layered shadow

    .xr-card

    Ruby glow

    0px 0px 40px rgba(214,0,28,0.4) — used on hero text & CTAs

    --glow-ruby

    Gold glow

    0 0 40px rgba(197,160,89,0.4) — used on focus & active states

    --glow-gold

    Bevel inset

    inset highlights + shadows for the gemstone / deco button effect

    --bevel-inset

    Cinematic background

    Layered radial gradients of ruby + gold over void black

    .xr-bg-cinematic

    Deco line

    Horizontal gold gradient divider, fades at the edges

    .xr-deco-line
    RUBY GLASS

    Ruby gemstone card with gold border + bevel

    Primary action button — uppercase, gold border, ruby glow

    Deco divider — used between sections

    Where this kit is used

    This brand & design kit is the source of truth for all materials produced for XRGuide partners and event collaborators. It powers the visual language across:

    PARTNERSHIPS

    Four partnership tracks →

    ADVERTISE

    Sponsorships & placements →

    PRESS

    Press releases & news →

    Need a custom asset, co-branded lockup, or a specific format? Get in touch via the submission form.