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    Editorial Partner

    XR Must

    Editorial coverage of the international immersive festival circuit

    XR Must is the leading independent publication covering the international immersive festival circuit — Venice Immersive, Cannes XR, Tribeca Immersive, SXSW XR, NewImages, IDFA DocLab, Sundance and beyond. They review, interview, and document the works that define the field.
    Visit xrmust.com
    10+
    Major Festivals
    500+
    Works Reviewed
    Weekly
    Editorial Cadence
    Global
    Festival Reach

    Premieres & Reviews

    In-depth coverage of immersive premieres — from Venice to Cannes — surfacing the works most worth tracking each season.

    Awards Lens

    Tracks juries, prize lists, and award-winning experiences across the global festival circuit to inform XRGuide's awards collections.

    Voices of the Field

    Interviews with directors, curators, producers, and platform leaders shaping immersive storytelling.

    How we collaborate

    XR Must helps XRGuide stay current on the festival circuit. Their premiere coverage, jury reports, and reviews feed our news section and the LBE & Awards collections in the world catalog.

    We co-promote festival debuts, distribution windows for award-winning works, and shared editorial features. XR Must editors are among the guides invited to curate XRGuide event listings during festival seasons.

    Partner with XRGuide

    XR Must is one of the organizations we work alongside on mixed reality, streaming events, summits, portal crawls, productions and distribution strategies. Partners get first access to add new releases into the guide.

    See partnership tracks